I was intending to take a break for a while – and focus on some of the excellent seo jobs we have on at the moment. However….
We’re working with a web development company just now who wants to charge my friend for introducing unique page titles to the pages of their bespoke cms. WTF? It’s 2009. My response was:
They want to charge YOU for creating dynamic titles? You should be charging THEM for telling them how to build websites properly.
A website design company is not responsible for getting you traffic to your website, but I wonder if they are liable or responsible for preventing you getting the traffic from Google you deserve, and Google wants to give you? After all you are paying a lot of money for a online shop for instance and Google tells people how to build a basic site it will like:
Create unique, accurate page titles – GOOGLE STARTER GUIDE
Here’s a list of the most common problems I encounter when customers approach us and ask us to audit their site:
- Duplicate Page Titles – Every Page on your site should have a unique page title and a unique meta description – a site killer for sites with low link equity, large in pages, and thin on page content.
- Duplicate Meta Descriptions – Every Page on your site should have a unique meta description – not a site killer, but useful. (Addition – I’ve added this, while not a killer mistake, it’s indicative of auto-generating/generic population of things the site should not be doing) – Tip, if you can’t be bothered putting a meta description in yourself, leave it out. Don’t auto-generate stuff like this, unless you know what you are doing to make each meta-description unique. Meta descriptions are for humans, not Google, IMO.
- Duplicate Content – Duplicate content is problematic – ensure every page is necessary and only primary content is spidered (ie not the PDF or text only version of a page)
- Building A Navigation System Google Cant Follow – Make sure Google can read your navigation system and so your content – Flash websites for instance can cause big problems in Google, even today.
- Building A Site Structure That Does Not Emphasise Important Content – Create a site structure for your website eg Home/ Categories/ Subcategory / Products Google can spider – Don’t make a linear navigation route to content that means you have to click 6 times to get to a product page
- Sloppy Interlinking causing canonical issues – Google can screw up a bit if you are giving it canonical woes and even have went as far to support a canonical tag to help
- Building A Site with A Lot Of Fancy CSS, the result being a lot of what Google will determine ‘Hidden Content’ and actually penalize un-trusted sites
The client is responsible for getting links to a website, which makes it rank, and is responsible for adding keyword targeted content to the site to make it a valuable resource, but I wonder if you would agree a website design company that professes to know little about SEO should know these basic 7 things that could really help a client’s website succeed without pricey seo to fix basic ‘errors’.
Lordy! Pity too, the web design company in question has build a solid site, but basic google-unfriendly woes will nuke it in rankings. So what is the point?
There’s plenty of free advice out there, including the free seo guide for beginners we publish.
Right, back to work…..