PLEASE NOTE – THIS ARTICLE IS OUT OF DATE in 2013 & PENDING DELETION OR IMPROVEMENT!
The 1 hour seo tutorial is just a quick article about how you can quickly promote your site yourself to instantly generate visitors to your site and how to turn this content eventually into good positions in Google, Yahoo and MSN.
Writing search engine friendly content is creative but not black magic. Let’s assume you have a site that at least Google can spider, and your using WordPress (my choice) for your blog. If Google can spider it, MSN and Yahoo can too.
The aim of this seo tutorial is to:
- Add Useful Content To Your Site
- Get traffic to your site instantly
- Get Into Google, Yahoo and MSN Free (and probably within a week)
- Acquire One Way Non-Reciprocal Links (through social bookmarking)
- Get Pagerank (via links from other sites to this page)
- Do it all ethically without spamming
- Do it in (about) one hour – yourself!
Here we go…the free one hour seo guide!
- The page title of your article should contain the keywords or keyword phrase you are targetting.
- Focus your mind on the content of your page and your target keywords
- Write normally as best you can – 500-1000 words – there is no optimal amount of words for Googe SEO and no perfect keyword density. Your view on anything makes it “unique”.
- Check your chosen key-phrase appear in the content once or twice.
- Bold keyword keyword phrase once or twice in the content to help “emphasize” keywords if you wish.
- Make sure you use superlatives and geographic references etc throughout the copy if you offer what you would erstwhile claim. For instance if you have a web design agency and you are based in the capital of England, putting on the page the phrase “best time to contact you” and “London” could see you ranking for “best web design company near London”) without you actually saying you are on the page. Let Google make the determination you are the expert and that you are based near anywhere. This is a perfect way of saying something when you can’t actually say it on page but you know people are using that term in searches. It’s about being creative about what you’re not saying! Of course adding in a link or two to relevant sources also helps.
- Publish your article blog. Make sure “pings” is on.
- If relevant, submit your article to social bookmarking and ranking sites (here’s my favourites – Digg, Delicious, Magnolia and Stumble, Furl, Dzone) Hey presto, you have 6 new links to internal pages already, and may have just cased a traffic spike to your site and in your logs! UPDATE – Note some of these sites now no longer pass link juice, but the same idea suits any of the new social networks. Check for Nofollow on links, or links that point to a redirect script.
1 Hour Later….
Check Google Blog Search – are you there?
Check Technorati – Are you there?
You might be everywhere! That means there’s a chance you’ve written an exceptional article and now it is worldwide for people looking for it’s content!
A few hours later….
Check Digg, Dzone etc. If you’ve written something of any use to people, people will choose to reward the article by voting for it, meaning it gets seen more, visited more and potentially linked to from these viewers’ sites.
Actually this article was reasonably popular on Digg, the 2nd most popular article in that category for a while. What actually happened was that some interested party found the article using Google Blog Search and submitted it to Digg before I did!
We’ve now added a submit Digg button to all our blog pages to make it easier for users to submit pages to our favourite social tech site.
Note – You should always be looking to join new sites. I joined Netscape and submitted my first story. It bombed traffic wise but interestingly enough it still did generate a lot of links back to the page.
1 Week Later
Check the social bookmarking sites. If you’ve written an article of any merit, people will add a link to it (you can see this beside the social bookmark link) – another way of quickly generating 10, 20 or 10,000 links and visits, depending on your article.
Check the search engines. Has the article been spidered yet? (it has probably been picked up from one of your social bookmark links at least if not spidered via your navigation structure (which you should get fixed). If it has it will be in Google and you never know, it may feature in Google for your chosen search term where you may have not before!
You can check how many sites are linking to the article using Yahoo Site Explorer….wow – according to Yahoo this one article generated over 600 links in one week. OK, they’re mostly crap “scraper sites” links but they are links – and there’s a few decent links in there too.
Check your Google Page Rank – the page has probably got some!
You’ve successfully written an article and published it to the world in a search engine friendly way that could see you feature in the search engine results for your chosen keywords within days. In some cases, that’s all the seo you’ll ever need!
The golden rule is to remember that if you want to appear in Google for chosen terms, those terms need to be on your page – but not necessarily all together in your target key phrase. If you want to rank high in Google, you need lots of quality links linking back to your article. By using this article we may have targeted a geographic area (London) and now appear in related keyword searches in Google for seo companies in London where we did not before, so giving us that little bit more chance of promoting our service.
Interested in using Social Media to generate links and traffic to your site? See our Social Media For Beginners Guide.